E-Export with ChatGPT and Artificial Intelligence Tools
The “E-Export with ChatGPT and Artificial Intelligence Tools” guide published by the Ministry of Trade Export General Directorate provides detailed insights into various artificial intelligence tools that can assist e-exporters in optimizing their business processes, conducting market analysis, improving customer service, listing products, advertising and marketing, setting up websites, and providing services in foreign languages.
Cenk Çiğdemli, a member of the TOBB E-commerce Assembly and CEO of Ticimax E-commerce Systems, emphasizes that the guide aims to increase Turkey’s share of e-exports within its overall exports. The guide is a comprehensive resource divided into three sections: Introduction, ChatGPT, and Other Artificial Intelligence Tools. It covers how artificial intelligence works, the role of ChatGPT in e-export, a comparison between ChatGPT versions 3.5 and 4.0, considerations when using ChatGPT, and an overview of other AI tools like Midjourney, Tailor Brands, and OpusPro.
In the e-commerce domain, artificial intelligence is effectively utilized for analyzing customer behaviors, offering personalized product recommendations, and optimizing customer service processes. Chatbots and virtual assistants play a crucial role in swiftly addressing customer queries, thereby enhancing the shopping experience. Additionally, AI-powered systems contribute to efficient inventory management and demand forecasting, leading to streamlined distribution processes and reduced shipping costs. They also help in preemptively identifying potential disruptions in supply chain networks and mitigating such issues.
When using ChatGPT, it’s essential to ask clear and detailed questions, specify the context clearly, and position oneself from perspectives like business owner, market researcher, or e-export consultant. This ensures better-quality responses tailored to specific needs. ChatGPT can be leveraged for various purposes such as handling potential customer queries, crafting sales and marketing messages for different target markets, staying updated on trends and developments in specific product categories or industries, identifying new business opportunities, generating content ideas for blogs and social media, and creating interactive training materials for teams.
Detailed commands are crucial for effective use of ChatGPT, as the quality and accuracy of outputs depend on the clarity and specificity of commands given. Incorporating relevant factors such as market conditions or geographical characteristics into commands yields more realistic and actionable responses.
Apart from ChatGPT, the guide explores other AI tools like Midjourney for generating images, Tailor Brands for brand identity development, 10Web IO for website creation, Opus Pro for video editing, Invideo AI for generating video content, Gamma App for document, presentation, and web page creation, ElevenLabs for universal accessibility of audio content, TLDV.io for summarizing video content, and more. These tools offer various functionalities ranging from logo design and website development to video editing and content summarization, catering to diverse needs in the e-commerce ecosystem.