Saruhan Holding Names Seda Altınok as Marketing Director for Leading Brands

Seda Altınok, an experienced figure in the industry, has been appointed as the Marketing Director for world-renowned brands such as Fakir Hausgeräte, De’Longhi, Braun, and İYO under the umbrella of Saruhan Holding.

A graduate of Eastern Mediterranean University, Altınok began her professional career at Turkcell after completing her education at Istanbul Bilgi University and Bahçeşehir University. She later took on the role of overseeing all marketing and communication activities for the ECA brand within Elginkan Holding before joining Samsung Electronics.

Continuing her career at Çiçek Retail Group, the distributor of globally renowned fashion brands like Emporio Armani, Versace, Kenzo, Calvin Klein, and Guess, Altınok most recently managed the communication activities for Supplementler, a brand providing food supplements for athletes.

Joining the Saruhan Holding family, Altınok will be responsible for the marketing, communication, E-commerce, digital marketing, CRM, media planning, and purchasing activities for Fakir Hausgeräte, De’Longhi, Braun, and İYO brands.