International Istanbul Toy Fair Leads Global Trade in the Industry

International Istanbul Toy Fair Leads Global Trade in the Industry. A Grand Gathering with 2,679 Professional Visitors from 49 Countries

The International Istanbul Toy Fair, Turkey’s only international toy fair, opened its doors for the 7th time from February 25 to 28, 2025. Bringing together the toy industry at Eurasia’s largest trade platform, the fair hosted a total of 2,679 professional visitors, including 244 international attendees from 49 countries, paving the way for global business collaborations. Organized by Tüyap Fair Organization Group in cooperation with TOYDER (Toy Manufacturers Association), the fair stood out as a key event that further strengthened the industry’s manufacturing power and export potential.

Industry Professionals and Innovative Products Under One Roof

Yeşim Ulusoy, Deputy General Manager of Tüyap Fairs Organization Inc., emphasized the fair’s contribution to the toy industry, stating:
“This year, we welcomed professionals from 52 cities across Turkey, including Istanbul, Ankara, Kocaeli, Bursa, Izmir, Tekirdağ, Antalya, Gaziantep, Kayseri, Eskişehir, Adana, Konya, and Mersin. Internationally, we had visitors from 49 countries, including Georgia, Iran, Algeria, North Macedonia, China, Tunisia, Bangladesh, Germany, Jordan, Lebanon, Kosovo, Spain, and the UK. A total of 67 leading companies and representatives showcased their latest products, opening doors for new business partnerships. Over the four-day event, business meetings contributed to the growth of the toy sector and provided valuable B2B opportunities for companies.”

Highlighting the momentum the fair brought to the industry, Ulusoy added:
“The International Istanbul Toy Fair has become one of the most significant platforms that enhance both the production power and international competitiveness of the toy sector. Business collaborations with buyers from Turkey and around the world further strengthen our industry’s position in the global market. Especially, trade delegations from 57 target countries have established strong business ties with our local manufacturers, significantly boosting exports.”

High Visitor Quality and Industry Growth Strategies

Achieving a 77.5% exhibitor satisfaction rate, the fair also stood out for attracting high-quality visitors. A diverse product range, from plush toys and puzzles to wooden toys and STEM-based educational sets, captured the interest of attendees.

With its strong participation from both local and international visitors, the International Istanbul Toy Fair continues to shape new strategies to expand the industry’s market share. The event reaffirmed Istanbul’s strategic importance in global trade, offering exhibitors not only a platform to showcase their new products but also opportunities to establish valuable business connections.

About Tüyap

Founded in 1979 by Bülent Ünal, Tüyap was Turkey’s first exhibition company and has been a pioneer in the development of the trade fair industry for 45 years. Tüyap has organized numerous fairs in Turkey and abroad, serving over 350,000 companies from multiple countries and hosting more than 70 million visitors.

With three exhibition centers in Turkey and six international offices, Tüyap continues to hold specialized trade fairs in collaboration with over 100 professional organizations. It was the first to organize Turkish export product fairs in China, Russia, and Africa and continues to coordinate an average of 10 international fairs annually. As Turkey’s only private sector trade fair company with its own venue, Tüyap remains at the forefront of hybrid fair organization, combining digital technologies with physical events.