Vakkorama spring – summer

Vakkorama liberates its innovative and creative spirit with “Social Club” in the spring – summer season

In its spring/summer 2024 campaign, Vakkorama invites you to celebrate the innovative perspective, productivity and creativity it has carried from the past to the present by coming together.

Vakkorama, the meeting point of fashion, art and sports, introduces its colorful, original and contemporary world with “Vakkorama Social Club” in its spring/summer 2024 collection. The campaign offers brand new experience areas by emphasizing the brand’s innovative approach that inspires from the past to the present.

At the heart of Vakkorama Social Club lies the need to create much more than a fashion brand: To celebrate the firsts it has achieved since its inception in 1982, the lifestyle where communities inspire, develop and empower each other, and to create new stories.

These stories are told through five different clubs that bring together fashionistas, music lovers, creative and adventurous souls:

While Gastro Club is the energetic meeting point where Vakkorama Cafe brings together a rich menu and food and beverage trends, Summer Club reflects Vakkorama’s wandering spirit this summer with various activities, sporting events and music festivals that embrace the sun, sea and sand.  Green Club takes its inspiration from the brand’s respect for nature and emphasizes sustainable content, while Tech Club features a wide range of gadget collections, innovative technological products and experiences.  Creative Clubexplores forms of expression including art, design and many more activities.

While Vakkorama reflects its dynamic, colorful and inspiring colorful world to all pieces in its spring summer season collection, the passion and creativity in its DNA encourages to discover new horizons not only in the fashion world but also in the fields of sports, art and gastronomy, generates brand new ideas and invites everyone to be a part of this community.